So I’m here in San Francisco where my peoples built the railroads and dug the mines. Fortunately though I had to do neither of that. I’m here on Roundarch dime for Adobe Max, a yearly 3 day conference where people who use Adobe products in their daily work lives come to meet other Adobe whores (and I mean that in the nicest way since I’m one too), learn about new products, and generally have a good time.

In this post, I’ll cover the kick-off general session. Adobe AIR was prominently featured. AIR is Adobe’s desktop runtime which basically allows you to do web application development for desktop applications.

  • The International Herald Tribune showed off it’s AIR application which lets you read their articles offline. There was a Silverlight version of this years ago which did pretty much the same thing.
  • (Red) Wire is a desktop music subscription service built on AIR that will donate the proceeds to the Red non profit that was founded by Bono to help bring medicine to AIDS sufferers in Africa. Seems like they used Papervision for the UI.
  • Maria Shriver, first lady of California came and they did a presentation about California Legacy Trails, a program meant to educate about women’s history in California. Adobe will be launching an AIR app for this organization. Look for it at sometime late this year.
  • Tour De Flex, an AIR app that basically showcases various Flex components along with sample source code, can be found at Dave Meeker let me in on this earlier last week. It’s pretty slick – a must for every Flex developer.

Adobe is making great inroads in the mobile market. They’re meeting their goal of shipping over 1 BILLION phones with some version of Flash. Flash Player 10 is coming to many of the new handsets. They’re also working on a seamless Flash app packaging and deploy for mobile phones to make the experience even more unintrusive.

Check out some Flickr photos from the keynote (these aren’t mine) – I was just too darn lazy seeing as how EVERYONE had their cameras out. Oh and I got those really cool Adobe product stickers that you put on your laptop to help other nerds identify you. Hit me up if you want some cuz I got extra.

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