The Art of User Engagement
Jan 29
Technology crowdsourcing, social, ui, ux, web 1 Comment
Slides from my presentation on how to create websites that encourage user participation.
The presentation covers examples of various well known websites that utilize various tactics to facilitate user engagement.
If I had to sum it up, it would be:
- Make it quick and easy to participate. Think 1 click AJAX star ratings, 1 click thumbs up, thumbs down, 1 click favorite etc.
- Make it about the user. Appeal to their ego. This includes user reputation/rating/recognition/ranking
- Take advantage of social norms such as reciprocity, public commitments, social pressure, and herd mentality
- Give a reason for the user to return to the site
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Pek Pongpaet is the VP of Technology and Product for SpotOn Inc. Pongpaet’s expertise ranges from product design and development, and martial arts. Prior to SpotOn, Pongpaet worked at Accenture Technology Labs in the research department coming up with next generation user interfaces. At Roundarch, a technology and strategy consulting firm, Pongpaet’s work included envisioning and designing the dashboard of the future for the Tesla Model S electric car.
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