Slides from my presentation on how to create websites that encourage user participation.
The presentation covers examples of various well known websites that utilize various tactics to facilitate user engagement.
If I had to sum it up, it would be:
- Make it quick and easy to participate. Think 1 click AJAX star ratings, 1 click thumbs up, thumbs down, 1 click favorite etc.
- Make it about the user. Appeal to their ego. This includes user reputation/rating/recognition/ranking
- Take advantage of social norms such as reciprocity, public commitments, social pressure, and herd mentality
- Give a reason for the user to return to the site
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