Slides from my presentation on how to create websites that encourage user participation.

The Art Of User Engagement
View more presentations or upload your own. (tags: ux user)

The presentation covers examples of various well known websites that utilize various tactics to facilitate user engagement.

If I had to sum it up, it would be:

  • Make it quick and easy to participate. Think 1 click AJAX star ratings, 1 click thumbs up, thumbs down, 1 click favorite etc.
  • Make it about the user. Appeal to their ego. This includes user reputation/rating/recognition/ranking
  • Take advantage of social norms such as reciprocity, public commitments, social pressure, and herd mentality
  • Give a reason for the user to return to the site

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