Went to the panel titled “We Have Been Objectified: Identity, Consumerism, and the Future of Designed Objects”
This session related to the film “Objectified” by Gary Hustwit (of Helvetica fame).
I took away from this panel 3 lessons:
- Tell a story. Your product should speak to the user.
- Build lots and lots. There is no secret to successful design other than trying out many variations and seeing what works.
- Everything should be intentional. This applies to the Pareto principle (aka the 80-20 rule). Average products satisfy the 80 percent of your needs. It’s the products that go the extra 20 percent that truly stand out.