Went to the panel titled “We Have Been Objectified: Identity, Consumerism, and the Future of Designed Objects”
This session related to the film “Objectified” by Gary Hustwit (of Helvetica fame).

I took away from this panel 3 lessons:

  1. Tell a story. Your product should speak to the user.
  2. Build lots and lots. There is no secret to successful design other than trying out many variations and seeing what works.
  3. Everything should be intentional. This applies to the Pareto principle (aka the 80-20 rule). Average products satisfy the 80 percent of your needs. It’s the products that go the extra 20 percent that truly stand out.
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