I just recently stumbled on this video on youtube. This video probably would never have been made 5 years ago. It’s got a very low budget homemade feel. It’s candid in its admission that Samsung hired them to showcase how awesome SSDs (solid state drive) are. But looking at the number of views (1.5M+) on youtube along, I’d say it’s a pretty successful campaign so far.
Being a geek, it was totally impressed by this video. It appealed to me. I could relate to it even though I would never hook up 24 SSDs in a RAID configuration.
I think we’ll start seeing more and more of these types of tactics done by big brands as they get more comfortable with the idea of putting themselves out there outside of traditional advertising.
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