On Thursday evening, my pals Sachin and Brad alerted me to a new section on Reddit. It’s called IamA as in “I am a…”. Basically you submit a post telling your special story and people just ask you anything. They strongly recommended that I go on there and post. They were sure I was going to be a big hit there.

I tried to come up with a pretty eye catching sensational title that was true. I posted “I am Raiden from the Mortal Kombat video games. – AMAA”. AMAA stands for Ask me almost anything.

Since creating that post a bit over 24 hours ago, it was front paged on the IamA section, upvoted over 280 times, downvoted over 120 times, and received over 390 comments. People have even blogged about it. It’s been pretty amazing.

It’s been very interesting to see the kinds of questions that come up. People were excited to find out that Raiden is a web developer. The Reddit crowd I’m sure probably skews towards that. The reception’s been great. People ask really funny questions. There were some really hardcore MK fans. Or maybe I just really don’t know much about MK.

I’ve actually had an account on Reddit and have submitted articles and upvoted posts. However I’ve long since forgotten my login and password so I created a new account and named it more appropriately for this one post.

I think my takeaway from this is that there really is no overnight success. My instant hit on Reddit was a confluence of many variables. Most importantly it was due to the fact that I did martial arts for 10 freaking years and did the moves for a very popular video game franchise. That is all.

Another reason is that it was the right social network. I’ve been on Twitter for over a year and I can’t say that I’ve found the engagement on there that I’ve found in 15 minutes on Reddit. I think on Twitter there’s more marketers and other types of people – not as many video game geeks.

If you’re interested in reading the full transcript, here it is:

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