When Google recently launched Google Instant, Stanford student Feross Aboukhadijeh created Youtube Instant, a real time search engine for Youtube videos. It caught the attention of Youtube CEO Chad Hurley who offered him a job through Twitter. Read his account of the story here.
When my friend Alecia Dantico took Garrett Popcorn, a major Chicago brand, from zero social media presence to where it is today, she too was offered a job – over at Weber-Shandwick as a VP.
I hired Derek Miller to take on various social media initiatives for my projects. He was unhappy in his current role at his day job. Because of all his social media experience working for me, he was able to parlay that into the Director of Social Media position at Lifeway Kefir.
In this economy where it’s an employer’s market (especially in the US), cranking and blasting out resumes is like shouting in the forest. Nobody’s going to hear you. There is a better way to look for a job. Take on projects or better yet, create them.
The point of all this is that, in this economy, being proactive does not mean blasting out resumes. It means you must take on projects and show what you can do instead of saying what you can do on a piece of paper. You might saw, “Well Pek, that’s easy for you to say, you are a developer. You can just create websites yourself.” I think my message can apply to anyone. If you are a writer, start writing; if you are a marketer, start marketing for a project or a cause you love and make sure you get awesome results.
The possibilities are numerous once we decide to act and not react. – George Bernard Shaw
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