Just got done watching the independent film Objectified, which deals with industrial design and it got me thinking on what makes good design. For me, good design is …

Good design is intentional.
Good design is whimsical.
Good design is emotional.
Good design is subtle.
Good design is functional.
Good design is empathetic.
Good design is inviting.
Good design is clear.
Good design is forgiving.
Good design is proactive.

Of course good design is much more than this and means something different for everyone. I thought I would start with these as a sounding board and checklist for when I come up with the designs of products I work on.

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