I’m an engineer and web developer by trade so I don’t know why I’ve been reading so many marketing books lately. I just am so leave me alone. I have to say this was one of the better marketing books. I literally blew through this 256 page book in 1 day over vacation. It was [...]

I received a sneak copy of “Buying In” by Rob Walker from Random House several weeks ago. Although I am not in sales, marketing or advertising, I enjoy these kinds of books because they give me insight into how to better market products I create both to the end user and management.
Walker’s book talks about [...]