Pek Red Couch Interview at SXSWi

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Level 3 Communications does these Red Couch interviews at various tech events. This one was shot at SXSW Interactive, a yearly technology conference in Austin Texas.

I…sound…like…a…child. I guess I don’t realize how I sound to other people and in my mind I sound very different from what I am hearing in this interview. No wonder nobody takes me seriously. Notice they butchered my name even after I wrote it down for them.

Combined with Slant TV, that’s 2 media hits this month. Sweet.

Popularity: 2% [?]

Awesome Cool Looking Slideshows with Animoto


I’ve known about Animoto since I first saw them at SXSW last year. I recall they had booth babes in short skirts and boots. Anywhoooo… I digress. These guys have an amazing product that is super easy to use. It’s a slideshow creator that generates a video slideshow of the photos of your choosing. You can upload your photos or import them from a variety of online sources.

Their slideshows are really cool. The number of awards they’ve won speaks volumes of the sleekness of their videos. Here’s one I made from one of my Flickr photosets.

What I like about Animoto as a company is that they have a REAL business model. You can create a free 30 second slideshow at low resolution. If you want a full length one in a higher resolution then you cough up some dough. Also, you can order a DVD of said slideshow for a fee. They have some other business models as well I’m sure.

This year while at SXSW, I got to meet Tom Clifton and Erik Bjornard from Animoto. They’re really cool guys so I thought I’d give them some link love and finally get around to blogging about their product.

Popularity: 2% [?]

Lessons from Industrial Design at SXSW 09

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Went to the panel titled “We Have Been Objectified: Identity, Consumerism, and the Future of Designed Objects”
This session related to the film “Objectified” by Gary Hustwit (of Helvetica fame).

I took away from this panel 3 lessons:

  1. Tell a story. Your product should speak to the user.
  2. Build lots and lots. There is no secret to successful design other than trying out many variations and seeing what works.
  3. Everything should be intentional. This applies to the Pareto principle (aka the 80-20 rule). Average products satisfy the 80 percent of your needs. It’s the products that go the extra 20 percent that truly stand out.
    1. Popularity: 1% [?]